German start-up 🇩🇪 is a pioneer in AI-based video analytics. It combines people flow, emotion, and attention data to analyze human behavior in groups and on the individual level.
Problem
Already challenged by competition from e-commerce, the physical store now has to contend with the growing power of audience platforms, be they social networks or video streaming. Its evolution is inevitable, but we still need to rely on reliable data to guide the right decisions. Retailtainment is often cited as an area to work on, but how do you actually measure customer engagement and satisfaction? This is where Computer Vision comes in. A simple camera and AI-powered algorithms can count visitors, decipher their behaviour and analyse their emotions in real time.
Solution
Vision AI – also known as Computer Vision – is a field of artificial intelligence (AI) that enables machines to interpret and understand visual information from the world.
TAWNY’s technology allows retailers to decode complex human affective states and behavior in real-time using simple camera hardware. It offers off-the-shelf as well as custom solutions for a wide range of industries (retail, automotive, market research and public transport) developed and tested with established partners and clients.
TAWNY provides an Emotion Analytics Platform, equipped with advanced AI algorithms, for analyzing human emotions. This web-based, Do-It-Yourself software is user-friendly and intuitive, making emotion analytics accessible to everyone. It offers detailed, moment-by-moment emotional data for each participant, without requiring any prior knowledge in emotion science. The platform partners you to:
- Create and share projects with ease.
- Upload, synchronize recordings, and annotate phases.
- Explore the detailed emotional journey of individual participants.
- Export analytical results and compile comprehensive statistics
In Retail and public transportation, TAWNY uses available videos and metadata to analyse visitor behaviour and emotions in real time ensuring a smooth and hassle-free experience for participants.
A key point for TAWNY is data protection. Its solution, designed according to the Privacy by Design principle, is 100% GDPR compliant. An in-house algorithm anonymises all videos before analysis, ensuring total respect for privacy.
The data collected is integrated into a dashboard that centralises quantitative and qualitative indicators that can be used both at head office and in-store. The aim is to transform the emotional analysis into immediate operational action, such as identify the  most attractive spots for ad placements, optimizing shelf arrangement, opening an additional checkout, adapting the sound environment to optimise the customer experience or simply for counting people and doing queue management.
Benefits
- Improve customer experience by analysing visitor flow and buying behaviour,
- Adapt the store in real time according to its atmosphere and customers’ emotions,
- Customise retail media according to the personas present in store.
- Collect aggregated visitor behaviour statistics incl. people count, dwell time, store occupancy, visiting hours, age groups, gender split, emotional states and many more…
- Optimise the management of in-store teams to better allocate resources.
- Prevent critical incidents by using object detection (e.g., bags, vehicles, weapons) and pattern classification (e.g., fire, smoke, aggressive behaviour).
- Measure people flow and identify store’s hot and cold spots.
- Determining strategic locations to maximise the impact of retail media.
- Target customers in a privacy-friendly way using anonymised shopper profiles.
- Allow personalized marketing strategies and improve overall customer satisfaction using privacy-compliant targeting based on buyer personas
- Automated dirt detection to accelerate cleaning process.
- Analyse emotional reactions and gain additional insights into the advertising impact of your clients’ products and media.
- etc
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