ectar Social 🇺🇸 is the agentic OS for community-led brands—AI-native engagement, commerce, and listening across social built for disruptors to scale relationships, loyalty, and insights with every customer interaction on social networks.
Problem
There is no social media software today that is fully AI-native. This:
- Greatly limits the depth of analyses you can run on your community, including comments, DMs, and UGC/mentions, and that you can do on social in general, across your competitors, custom industry topics, and more.
- Reduces the efficiency of community management. Nectar AI triaging allows you to stay organized even when several departments contribute to community management. AI drafts that actually sound like a human in your brand voice have never existed before, and will save time and empower you to address every comment, DM, and mention effectively.
- Minimizes the revenue you can drive from social. Nectar leverages DMs as a revenue driving channel, something that no other tool offers and is impossible to do effectively today.
Solution
- AI social listening: Nectar Social’s AI analyzes all frames and audio of all content across your brand, including UGC, mentions, and creator content. There’s an AI layer to pull much deeper insights than ever before, including trends of conversations, sentiment, SKU-level analysis, flagging issues/conflicts, and much more. You can also track competitors and custom topics of your choice and pull similar data, running custom AI reports and proactively contributing to those conversations when relevant.
- AI community management: One social inbox with all DMs, comments, and mentions. AI will triage into custom views to keep you organized across departments, types of inquiries, sentiment, etc., and AI draft responses.AI is completely indistinguishable from a real person and your exact brand voice, which you will see during a demo.
- Social commerce: DMs as a channel to drive revenue. Nectar Social has several tools for pushing conversations and users into DMs to run AI quizzes, influencer journeys, and more, then linking users to ecommerce and tracking full funnel analytics. This connects the dots between social and shop and drives more revenue from social than ever before.
Benefits
For the consumer. It gives them a better connection between social and shop, facilitating more sales.
For the retailer/ brand. It allows them to maximize the impact they can see out of their social community.
References
Business Cases
- Problem | Keeping up with DMs and comments, not having a good sense of their community, being inefficient with their time working on social
- Solution | All of the 3 pillars of Nectar above.
- ROIÂ |Â 0 to 85% AI assisted in 30 days, 268% increase in reach and engagements, 18% conversion rate from DM conversations
- Problem | Lack of revenue driven from social, ineffective community, less than ideal customer support on social.
- Solution | Nectar’s AI triaging and drafts, Nectar DM journeys to drive revenue
- ROIÂ |Â 0 to 90% AI assisted, 80% drop in CPL from Meta Ads (and 30K first-party data and leads collected), $280K of revenue attributed back to social.
$1.8B valuation soda brand
- Problem | Small team, rapidly growing brand / community, and no way to effectively maximize social.
- Solution | Every tool within Nectar’s platform, and fully embracing AI for social
- ROIÂ |Â 0 to 85% AI assisted in 30 days, 98 hours/wk saved through AI community management, 260% increase in social reach and engagements month over month, becoming a social-first brand because of the partnership
