The American 🇺🇸 startup is an AI purchase intent platform that detects all the reasons shoppers buy—from Cabo vacations to College Game Day to Coquette TikTok trends—and automatically generates editorial shops that increase revenue and eliminate manual merchandising tasks.
Problem
Retailers and brands struggle to identify and act on the numerous purchase intent drivers (cultural moments, trends, events, and occasions) that influence customer buying decisions, resulting in missed revenue opportunities and resource-intensive manual merchandising processes.
Solution
Curated For You has developed a sophisticated AI-powered purchase intent platform that transforms how retailers capitalize on the reasons a consumer is buying (trends, activities, events, weather, pop-culutre lifestyle) elevance through a streamlined three-stage process:
- Discover: the proprietary consumer insight engine employs advanced methodologies to detect emerging trends through multi-dimensional analysis—combining social listening across TikTok, Instagram, and Pinterest; predictive search analytics; systematic evaluation of influential publications; and contextual correlation of events, weather, and proprietary data sets.
- Merchandise: Smart Merchandising algorithms identify and prioritize the most relevant products from your inventory, creating bespoke collections that align with trending cultural moments. These collections automatically update based on inventory changes, sales data, and new arrivals, ensuring they remain optimally curated.
- Market: the comprehensive Marketing Integration toolkit—enhanced by the Microsoft partnership—transforms curations into editorially-styled experiences that achieve maximum visibility across all channels, including LLM chatbox experiences, driving product discoverability and conversion without the extensive manual effort traditionally required to maintain cultural relevance.
Benefits
For the consumer. More relevant shopping experiences aligned with their real-life purchase motivations, helping them discover products that fit their immediate lifestyle needs and current interests without endless searching.
For the retailer/ brand. Reorient the shopping experience around shoppers’ lives (cultural moments, trends, events, and occasions), addressing missed revenue opportunities, slow time-to-market, reduced full-price sales, and inefficient inventory utilization by presenting products in compelling contextual settings at the perfect moment.
Business Cases
- Objectif | Needed to scale lifestyle storytelling for brand differentiation, while maximizing revenue potential from their extensive product catalog while reducing the manual effort required for ongoing site merchandising.
- Solution | Implemented Curated for You’s AI-powered purchase intent detection and automated shop generation system to create dynamic collections aligned with reasons people shop.
- ROIÂ |Â Drove +$100M in lifestyle sales in 1 year / Eliminated 90% of manual merchandising tasks within 90 days / Enhanced inventory efficiency by better showcasing existing products.
- Objectif  | Reacting to Trends like Mob Wife.
- Solution | Implemented Curated for You’s AI-powered purchase intent detection and automated shop generation system to create dynamic collections aligned with TikTok + cultural trends.
- ROIÂ |Â Sold 70K glasses and 250K new users in 6 weeks for Mob Wife curation.
- Objectif | Drive new revenue and improve ROAS.
- Solution | Leverage Curated for You for lifestyle terms like “Vegas Outfit” and “Baby Shower Outfits” by creating optimized landing pages for whitespace lifestyle terms.
- ROIÂ |Â Average ROAS 14X vs. industry standard of 6X.
